Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 1:

Every one knows the legend of the water (or beer) thrown over Sir Walter by his servant when he first saw his master smoking, and imagined he was on fire. The story was first associated with Raleigh by a writer in 1708 in a magazine called the British Apollo. According to this yarn Sir Walter usually "indulged himself in Smoaking secretly, two pipes a Day; at which time, he order'd a Simple Fellow, who waited, to bring him up a Tankard of old Ale and Nutmeg, always laying aside the Pipe, when he heard his servant coming." On this particular occasion, however, the pipe was not laid aside in time, and the "Simple Fellow," imagining his master was on fire, as he saw the smoke issuing from his mouth, promptly put the fire out by sousing him with the contents of the tankard. One difficulty about this story is the alleged secrecy of Raleigh's indulgence in tobacco. There seems to be no imaginable reason why he should not have smoked openly. Later versions turn the ale into water and otherwise vary the story.

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The Social History of Smoking

George Latimer Apperson

Chapter 2:

Perhaps the most noteworthy thing about smoking at this period, from the social point of view, was its fashionableness. One of the marked characteristics of the gallant—the beau or dandy or "swell" of the time—was his devotion to tobacco. Earle says that a gallant was one that was born and shaped for his clothes—but clothes were only a part of his equipment. Bishop Hall, satirizing the young man of fashion in 1597, describes the delicacies with which he was accustomed to indulge his appetite, and adds that, having eaten, he "Quaffs a whole tunnel of tobacco smoke"; and old Robert Burton, in satirically enumerating the accomplishments of "a complete, a well-qualified gentleman," names to "take tobacco with a grace," with hawking, riding, hunting, card-playing, dicing and the like. The qualifications for a gallant were described by another writer in 1603 as "to make good faces, to take Tobacco well, to spit well, to laugh like a waiting gentlewoman, to lie well, to blush for nothing, to looke big upon little fellowes, to scoffe with a grace ... and, for a neede, to ride prettie and well."

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